I think we can all agree that sexism is everywhere. No one says anything about it, and we all try to act like it isn't there, but it is -- and it starts early. Kitchen sets have little girls in the ads, while trucks have little boys. The doll isle is all pink and features "little mommy" slogans. The action figures are on aisles filled with blue "tough guy" slogans. Nothing implicit is said about toy only being for girls or for boys, but it's all implied.
Thank God for Fisher Price. They totally cut through the bullshit. Ladies and gentlemen (mostly gentlemen) I give you the hammer...
Yep, this hammer is for boys. BOYS! No girl better try to touch it, even if she is 3 to 18 months. A girl baby wouldn't even know what to do with the power of this hammer rattle, and trying to figure it out could cause serious problems! She might break a nail, and we all know about the problems of baby nails.
Of course, Fisher Price realizes that while girls shouldn't -- no, CAN'T -- play with hammers, they know that they are still at least 50 percent of the toy buying market. They had to create something for them too. After all, girls can be so pouty if they feel they aren't getting enough attention.
BAM! Yep, that's right -- a diamond ring! I mean, come on, isn't that what every baby girl wants? Of course, it would be better if it was given to her by a boy baby, but it's fine as a gift from her parents in order to remind her what's she's reaching for in life: a real ring from a boy, that hopefully knows how to swing a hammer.
I am just so proud of Fisher Price for saying what every other multi-national toy company is thinking: that boys should do things, and girls should stand by and look pretty until boys are ready to pay attention to them. If they get any more truthful they'll have to call their next collection the "fuck you Gloria Steinem, get back in the kitchen" teaching toys.
No, I won't be buying any of them. Probably no other Fisher Price toys either. Regardless, though, I do appreciate their honesty.