It is getting warmer, which means people are wearing less. In the case of some babies and toddlers, a lot less. After all, we all know that when the weather gets warm there is a certain set of parents who see nothing wrong with dressing their small child in nothing but a diaper and a t-shirt. And this year? Huggies is encouraging them.
Yes, that's right, diapers that look like jeans. Oh, and this isn't just some kitschy "design" like Disney or Muppet characters, meant to be a secret between you and your baby. According to the press release they are meant to make a baby look "fashionable." Yeah, especially if the fashion in questions is "demo derby chic." The only thing that would make these "jeans" more "fashionable" is if they came with a matching disposable bib halter top or wife beater bearing the words "My Mom is a MILF."
Please, Huggies, don't do that. I was only kidding.
I am sure there will be a HUGE market for these jeans. In fact, I wouldn't doubt if there was a line out the door at Wal-Mart of Moms wanting to "multi-task" their child's summer wardrobe. Of course, the really ingenious ones would just buy plain diapers and draw pockets on them. After all, who says all jeans have to be blue? White jeans were quite popular in the 80's.
Again, Huggies, I'm kidding, not coming up with marketing strategies.
I guess on the up side Huggies has just set the bar a lot lower for us Moms who feel their kids aren't always dressed as well as they should be. Just getting them in real pants is now a victory. Yeah, I know that isn't an actual upside, but I'm reaching here, trying to convince myself this isn't another step on the path of the downfall of civilization.
Damn you, Huggies.