The best laid plans of giant corporations

I just saw an advertisement for ready made cheesecake filling. In the commercial two women are eating cheesecake obviously made from the filling and a ready made graham cracker crust. But we all know that isn't how this product will actually be eaten. It will instead be eaten by the spoonful late at night straight out of the container, possibly only in the light of the refrigerator bulb, maybe with pretzels.

I have to get some.